Check Your Local AI Search Visibility in Australia
Test your AI search visibility and see how ready your business is to be recommended by ChatGPT, Gemini, Copilot and Siri, with fixes in priority order.
This is a guided self-check: answer for your business today. It does not scan the web or query AI tools live.
How Do AI Assistants Choose Local Businesses?
AI assistants recommend local businesses they can verify across several trusted sources. Google’s AI features lean on Google Business Profile, ChatGPT and Copilot draw on Bing’s index and Bing Places, and Siri uses Apple Maps data. When your details match everywhere and customers leave regular reviews, assistants can recommend you with more confidence.
Low scores are usually fixed through local SEO and Google Business Profile work and optimisation for AI search engines. To see what extra search traffic is worth, try the SEO traffic value calculator. Explore our search marketing services, all free tools, or the agency homepage.
In Australia, local directories add further corroboration. Yellow Pages and True Local are long-standing sources, while industry platforms such as hipages for trades and HealthEngine or HotDoc for health providers carry strong trust signals in their sectors.
How Your AI Search Visibility Score Is Calculated
| Signal group | Weighting | Why |
|---|---|---|
| Google Business Profile and consistent details | Highest | Core verification signals for every assistant |
| Bing Places and Apple Business Connect | High | Feed ChatGPT, Copilot and Siri |
| Reviews and service pages | High | Show trust and relevance for specific searches |
| Schema, entity consistency and answer-focused content | Medium | Help assistants understand and cite your website |
| Australian and industry directories | Supporting | Corroborate your details |
“Partly” earns half the weight; “Not sure” counts as missing until confirmed.
Who Should Use This Check?
Trades and home services
Plumbers, electricians, builders and cleaners competing for “near me” searches.
Health practices
Clinics where patients increasingly ask AI tools for recommendations.
Multi-location businesses
Brands that need each location verified separately.
What This Check Doesn’t Do
- It does not query ChatGPT, Gemini or other AI tools live
- It does not scan your listings automatically
- A high score improves your chances but cannot guarantee recommendations
- AI tools change their data sources over time
Local AI Visibility FAQs
Does this tool check my listings automatically?
Why does Bing Places matter in Australia?
What is NAP consistency?
Do I need to be on hipages or HotDoc?
How quickly do changes affect AI answers?
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